If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. Business video production services are a professional service and just like any professional services purchase there is a wide range of options. With corporate video production companies, the five main areas are
- Pre-production time
- Cameras and equipment
- Time
- Motion graphics and color correction.
- Experience of your team.
The first factor, pre-production time includes everything that a professional business video production services company will do to plan. The more complex your business video content marketing project is, the more time it is going to take to plan. For more info on pre-production planning, check out this blog post called “The most important part of online video happens before you turn the camera on.”
Cameras and equipment is the next area and there is a wide range of camera options, lens packages, lighting and accessories that can be used in a corporate video production project. You also might need more than one camera which will drive your investment in your corporate video production higher.
Next is time, broken into increments of hours or days that a professional business video production services company will need to shoot and edit your video content marketing project. Remember that time needs to be allocated for set up, breakdown, and to walk around your office to capture B-roll footage.
If you want to include motion graphics or have a multi-location shoot that might require color correction then you will have to allocate a portion of your budget for that. If not, then you can either save that money or allocate that portion of the budget to other areas.
And the final area is the experience of the professional video production services company that you choose. Just like any professional service, experience matters. If you’ve never made an investment in corporate video production, then you might decide on a more experienced professional video production services company because they’re going to guide you through the entire process.
When making an investment in business video content, buyers should have an idea of the quality they are aiming for, the number of video deliverables they want and a budget range in mind. Any professional business video production services company will be able to offer up options so that the objective is hit within the allocated budget range.
